On 4 December 2025, the Business & Human Rights Centre invited OpenAI to respond to allegations that the company’s technology, Sora, is being used to generate “videos that take advantage of human suffering” and that it is problematic how “incredibly easy it is to hide a Sora watermark”. In particular, the authors report that these tools are being used to mislead the public, while profiting from “dehumanizing videos of immigration enforcement”. 

OpenAI responded, stating:

"AI-generated videos are created and shared across many different tools, so addressing deceptive content requires an ecosystem-wide effort. For our part, on the creation side, we take a layered approach: Sora includes visible, dynamic watermarks and C2PA provenance metadata on downloaded videos, and we maintain internal systems designed to determine whether a video originated with us. Our usage policies prohibit deceptive or misleading use, and we take action when we detect violations. We’ll continue strengthening our safeguards and contributing to efforts that make provenance signals more consistent and effective across the industry..."

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