Netherlands: Snapchat faces collective lawsuit over allegations of addictive design and unlawful use of targeted advertising
“Dutch foundation starts mass claim against Snapchat over “addictive design””, 10 June 2026
Stichting Onderzoek Marktinformatie (SOMI) has initiated a collective lawsuit against Snapchat in the Netherlands. The foundation… accuses Snapchat of using addictive design features and unlawfully processing personal data for targeted advertising purposes…
…The foundation claims that Snapchat creates detailed behavioural and personality-based profiles of users to enable highly personalised advertising…
OMI is taking legal action to compel the platform to adjust its operations. It is asking the court to award compensation of up to 1,000 euros for minors impacted by the issue, while adults would be entitled to 750 each.
The foundation has also announced legal action against Snapchat in France...