“Levi’s sued over misleading claims on labour conditions”, 21 April 2026

… the Dutch office of the Clean Clothes Campaign (CCC) network, with support from SOMO, filed a groundbreaking lawsuit against Levi Strauss Nederland B.V. and Levi Strauss & Co Europe BV (together “Levi’s”), Dutch and Belgian subsidiaries respectively of denim giant Levi Strauss & Co. The core argument of the lawsuit is that Levi’s has used misleading claims about the labour conditions in its supply chain when advertising its products to Dutch consumers. CCC is joined by four individual consumers who purchased Levi’s products on the basis of the misleading claims…

The consumers became aware of the misleading nature of these claims in 2025, when CCC launched a campaign amplifying stories of severe worker repression at a Turkish factory producing exclusively for Levi’s. Workers who peacefully protested for better working conditions were met with violence by provincial security forces and later fired…

CCC is now awaiting a first hearing date in court. The NGO emphasises that they remain available if Levi’s is interested in re-engaging in constructive dialogue.

SOMO supports the proceedings and has assisted the case with factual research and legal strategy development…