In July 2025, it was reported that European apparel buyers were 'taking advantage' of the US tariff uncertainty by demanding lower prices from garment suppliers seeking replacement markets, as US buyers reduced their order volumes. It was further reported that brands, including H&M and Inditex, had allegedly reduced their order volumes by 10-20 per cent, amid concerns surrounding the oncoming US tariffs.

In March 2026, Business & Human Rights Centre invited H&M and Inditex to respond. The responses can be found below.